“Content is King, but marketing is Queen and the Queen runs the household.” – Gary Vaynerchuk’s
Every business needs to know its niche and work towards acquiring customers in a specific niche. And in this process, content marketing plays an important role.
Content marketing is an important technique that helps businesses create valuable content to solve the problems of their audience. Then the content is distributed using several digital marketing channels to its targeted audience.
The goal is to get in front of the targeted audience using the content, educate them, address their pain points and be helpful.
It helps in building trust and authority among your audience. It can help in generating leads and move them down the marketing funnel for driving meaningful customer actions beneficial for the business.
The key, however, is the relevance of content and the consistency of delivery of the content.
When the customer is seeking information, if you can get in front of them with high-quality information to answer their questions and solve their problem, they will look up to you next time they have a similar situation when they need an expert opinion. It helps in building authority and trust among your audience.
Helping your customer by reaching out to them with the right content at the right time is the key to online success.
Table of Contents
High Quality, Schedule and Consistency is Everything:
Why? If you regularly create meaningful content to distribute across different channels, you need to be consistent with your schedule.
If you publish at least one blog per week and publish it on your website and distribute them on social channels, people who have come across your content will know when to expect the next piece of information from you.
It makes them want to read and consume your published content and wait for it.
Similarly, the quality of your content used for content marketing must be high in quality with several examples, case studies and evidence. It helps you establish credibility and authority as an expert in your field.
Benefits of Content Marketing:
1. Helps with Brand Recognition:
When you reach out to your audience with high-quality content to solve their problem, they start identifying you as an expert. It leads to better brand visibility, and they start interacting and engaging with you and your brand better.
2. Has Compounding Effect:
Regularly publishing high quality and highly relevant content for your target audience can increase your number of the published content over time. You will notice that content marketing will have a compounding effect that will Increase the traffic to the website with an increased number of leads and conversions.
3. Helps Increase Website Traffic:
You should ideally share the content by first publishing the same on your website, followed by sharing on different social media channels.
It helps your audience get a glimpse of the content published on social sites and follow the link back to your website to learn more about the content.
This practice indicates the importance of a relevant and catchy headline with a custom copy for the content while publishing the content on social sites that entices the audience to follow the link to your website.
4. Increase in the number of Returning Users:
When your audience is aware that your content is published regularly, they would like to come to your website repeatedly to look for new and fresh content. It increases your website users return rate.
5. Easy to Analyze and Monitor the Performance:
In content marketing, when you publish high-quality content regularly, it is important to analyze the performance of the content and identify its engagement among the users consuming the content. It can help you generate ideas for your future content.
6. Helps in Increasing Reach:
Social cues like shares and comments are indicators that people are interested in your content and like to share it further with their network. It gives your content an instant boost and helps you reach many others that you would probably not be able to reach out otherwise.
Who Needs Content Marketing?
Every business needs content marketing for all the obvious reasons listed above.
By being consistent in sharing high-quality content that is highly relevant for your audience, they will look up to you as an expert in your subject matter.
Content Marketing is also suitable for digital marketers, bloggers, freelancers and affiliate marketers who want to get in front of the audience needing their services.
Anyone with a personal brand can also benefit from content marketing as it helps to get in front of their target audience when they look for similar services in the search engines.
And as a good practice, you must use content marketing in conjunction with SEO to reach a wider audience through organic search and paid Social Engine Marketing.
Types of Content Marketing:
Let us now understand the different types of content marketing that you can use to your advantage. While some businesses may use each of them through the stages of marketing, you may use some of them more than others depending on your business needs:
- Blogging
2. Video
3. Email
4. e-books
5. Social Media posts
6. Infographics
7. Visual Content
8. Lead Magnets
9. Webinars
10. Podcasts
Understand What is Content Repurposing?
Content repurposing helps you use the produced content in different ways to serve customers with distinct preferences of consuming content.
For example, a blog post can be converted to a video to reach and educate your audience, who likes to consume content as videos over text. You can then upload the videos on YouTube to reach out to such an audience base.
Similarly, you can repurpose a series of blog posts to an e-book and offer as a lead magnet while running the social media ads on Facebook or Instagram.
Importance of Content Repurposing in Content Marketing
For companies and digital marketers, the need for content repurposing arises to save the time spent in creating content. Effective planning and content repurposing in the right way help in using the existing content. It eliminates the need of recreating the blog, video script or e-book content from scratch.
It makes it easy to scale the content and reach a larger audience with different content preferences in the shortest possible time frame.
While repurposing content, you can also take smaller pieces of the published content and use them on other social channels. For example, you may pick interesting tips from your blog post and use them to tweet as a quick tip of the day around the topic.
You may also take short clips from the published long YouTube videos and post them on Facebook or Twitter as short videos. This way, not only you can reuse the content several times, but you are also able to reach the audience on different platforms, which help you expand your customer base by reaching a wide range of audiences.
So, using content marketing can help you expand your reach to the audience on the different platforms by using the existing content in several ways. It not only saves you time when you are publishing new content, but it also helps you scale the reach of the content each time.
Next time when you are short on an idea for a post on social media, do not forget to look back at one of your most popular blog posts to find your inspiration!
Recent Comments